Ai adobe5/25/2023 “Generative AI provides powerful new tools to empower unprecedented creativity,” said Greg Estes, VP, Corporate Marketing and Developer Programs, NVIDIA. “We’re thrilled to partner with them on ways that generative AI can give our customers more creative options, speed their work and help scale content production.” “Adobe and NVIDIA have a long history of working closely together to advance the technology of creativity and marketing,” said Scott Belsky, Chief Strategy Officer and EVP, Design and Emerging Products, Adobe. Part of the NVIDIA AI Foundations cloud services for generative AI announced today, NVIDIA Picasso lets users build and deploy generative AI-powered image, video, and 3D applications with advanced text-to-image, text-to-video, and text-to-3D capabilities to supercharge productivity for creativity, design and digital simulation through simple cloud APIs. Priorities of the partnership include supporting commercial viability of the new technology and ensuring content transparency and Content Credentials powered by Adobe’s Content Authenticity Initiative. Some of these models will be jointly developed and brought to market through Adobe’s Creative Cloud flagship products like Adobe Photoshop, Adobe Premiere Pro, and Adobe After Effects, as well as through the new NVIDIA Picasso cloud service for broad reach to third-party developers.
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